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Documented

AI Deepfake Ad Falsely Portrays Alphonso Davies's Father in Gambling Promotion

September 11, 2026
oecd:2026-09-11-ff8dView source ↗

What happened

An AI-generated deepfake Instagram ad falsely depicted Alphonso Davies's father being arrested and later endorsing an unregulated offshore gambling site, Oxibet. The ad, created by "Prime Spin Zone," misled viewers and violated Alberta's gambling laws, causing reputational harm and spreading misinformation using AI technology.

Reported impact

Affected parties
Not publicly disclosed
Harm type
Not publicly disclosed
Scale
Not publicly disclosed
Financial impact
Not publicly disclosed
Regulatory action
Not publicly disclosed

Classification

Organization
Not publicly disclosed
AI system
Not publicly disclosed
Industry
Not publicly disclosed
Country
Not publicly disclosed
Provider
Not publicly disclosed
Incident type
Not publicly disclosed

Relevant governance controls

Governance control mapping is not available for this record.

  • No controls mappedNot publicly disclosed

Control mapping is analytical. It does not state that any control would have prevented the incident.

Sources and evidence

OECD AI Incidents Monitor
Primary source
AI Deepfake Ad Falsely Portrays Alphonso Davies's Father in Gambling Promotion
2026-09-11