DraftKings Used AI to Target Vulnerable Gamblers with Promotions

What happened

DraftKings, a major US online betting company, developed and used AI models to identify customers most likely to lose money and targeted them with promotional offers, increasing their gambling losses. The company reportedly ignored internal proposals to use AI for detecting and preventing gambling addiction, raising ethical concerns.

Reported impact

Affected parties

Not publicly disclosed

Harm type

Not publicly disclosed

Scale

Not publicly disclosed

Financial impact

Not publicly disclosed

Regulatory action

Not publicly disclosed

Classification

Organization

Not publicly disclosed

AI system

Not publicly disclosed

Industry

Not publicly disclosed

Country

Not publicly disclosed

Provider

Not publicly disclosed

Incident type

Not publicly disclosed

Relevant governance controls

Governance control mapping is not available for this record.

• No controls mappedNot publicly disclosed

Control mapping is analytical. It does not state that any control would have prevented the incident.

Sources and evidence