US Government Uses AI-Generated Optimus Prime in Racist Deportation Campaign, Hasbro Protests

What happened

The US Department of Homeland Security used AI-generated images of Hasbro's Optimus Prime in a deportation campaign, including racially offensive messages. The unauthorized use led to public backlash and official protest from Hasbro, highlighting reputational harm and the spread of harmful, discriminatory content enabled by AI systems.

Reported impact

Affected parties

Not publicly disclosed

Harm type

Not publicly disclosed

Scale

Not publicly disclosed

Financial impact

Not publicly disclosed

Regulatory action

Not publicly disclosed

Classification

Organization

Not publicly disclosed

AI system

Not publicly disclosed

Industry

Not publicly disclosed

Country

Not publicly disclosed

Provider

Not publicly disclosed

Incident type

Not publicly disclosed

Relevant governance controls

Governance control mapping is not available for this record.

• No controls mappedNot publicly disclosed

Control mapping is analytical. It does not state that any control would have prevented the incident.

Sources and evidence